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Month: February 2022

• Sudeshna Roy
• February 20, 2022March 31, 2022
• Leave a Comment on How to establish the right target audience and create a digital persona for your brand

How to establish the right target audience and create a digital persona for your brand

How to establish the right target audience and create a digital persona for your brand “Everyone is not your customer”, Seth Godin, the best-selling writer, entrepreneur, public orator once said. Among a sea of businesses and brands trying to

• Anuksha Dey
• February 12, 2022April 12, 2022
• Leave a Comment on Rewatching the Social Dilemma on Netflix as a Digital Media Professional

Rewatching the Social Dilemma on Netflix as a Digital Media Professional

Rewatching the Social Dilemma on Netflix as a Digital Media Professional The Emmy winning docudrama The Social Dilemma left us baffled last year. The movie reveals how social media manipulates its users and in subtle yet terrifying ways controls

• Anuksha Dey
• February 11, 2022April 10, 2022
• Leave a Comment on How to Build a Community of Super Fans on Instagram

How to Build a Community of Super Fans on Instagram

By Anuksha Dey with inputs from Supriya Srivastav(Founder-Purple Filter Consulting and HoopWithSupriya ) You’ve been creating Insta reels regularly, using trending audio, posting quality content. You've even invested in some expensive equipment and taken an online course on video

• Anuksha Dey
• February 10, 2022March 31, 2022
• Leave a Comment on 5 Social Media Trends to Watch Out for in 2022

5 Social Media Trends to Watch Out for in 2022

Remember the Dalgona Coffee trend back in 2020? Back during the first lockdown, we found ourselves taking to social media like never before. If you have noticed yourselves spending more time on  Social Media since the Dalgona Coffee Days,