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• Articles by: Sudeshna Roy

Author: Sudeshna Roy

• Sudeshna Roy
• May 12, 2022May 12, 2022
• Leave a Comment on Top 6 Reasons Push Notifications are Important for App Marketing

Top 6 Reasons Push Notifications are Important for App Marketing

Imagine a day your friend comes to pay you a visit and, due to an unfortunate turn of events, your doorbell malfunctions because of an electrical fault. Your friend tries to send you a message, but your phone has

• Sudeshna Roy
• May 12, 2022May 12, 2022
• Leave a Comment on 5 Ways to Improve CLV for Business

5 Ways to Improve CLV for Business

“A satisfied customer is the best business strategy of all”, the American business author Michael LeBoeuf once stated. Customers are the foundation of any business. They are the ones who drive the revenue, after all. No business can exist

• Sudeshna Roy
• April 7, 2022April 7, 2022
• Leave a Comment on Top 5 Reasons You Cannot Miss Out on YouTube Advertisement for Your Brand

Top 5 Reasons You Cannot Miss Out on YouTube Advertisement for Your Brand

Top 5 Reasons You Cannot Miss Out on YouTube Advertisement for Your Brand Most brands, when they think of social media promotion think of Facebook, Instagram, Twitter, and so on, missing Youtube entirely, which is in fact the second

• Sudeshna Roy
• April 5, 2022April 5, 2022
• Leave a Comment on Recent Trends In SEO Introduced By Google To Optimise Your Website

Recent Trends In SEO Introduced By Google To Optimise Your Website

Recent Trends In SEO Introduced By Google To Optimise Your Website Simply put, Search Engine Optimization (SEO) enhances your visibility online. In other words, the more your website is visible to people, the more online traffic it will generate,

• Sudeshna Roy
• April 5, 2022April 5, 2022
• Leave a Comment on How OTT Advertisements Are Causing a Paradigm Shift in Digital Marketing

How OTT Advertisements Are Causing a Paradigm Shift in Digital Marketing

How OTT Advertisements Are Causing a Paradigm Shift in Digital Marketing Long gone is the era of television and cable channels. Today’s world is taken over by OTT (“over-the-top”) platforms streaming content via the internet. From the consumer’s point

• Sudeshna Roy
• February 20, 2022March 31, 2022
• Leave a Comment on How to establish the right target audience and create a digital persona for your brand

How to establish the right target audience and create a digital persona for your brand

How to establish the right target audience and create a digital persona for your brand “Everyone is not your customer”, Seth Godin, the best-selling writer, entrepreneur, public orator once said. Among a sea of businesses and brands trying to