App store optimisation

ASO (not to be confused with SEO) stands for App Store Optimisation. Every day, thousands of people look for apps that will make their life a little easier. However, with billions of Apps on the Play Store, it is easy for your app to get lost in the crowd. If you have a service that could help them, ASO is what will help your app be found.

Unlike SEO which is largely dependent on keywords, ASO depends as much on keywords as it does on App interactions. At Purple Filter, we deploy proven ASO practices to ensure your app ranks high on Play Store and reaches the correct audience.

Our Benefits

Content marketing should be a part of your overall integrated digital marketing campaign. At Purple Filter we ensure that the digital content you put out is well integrated with your brand image and helps you achieve your overall marketing objectives.

Keyword research

Keyword research is the most important part of your App Store Optimisation journey. It is important to use the correct tools and methods in this stage. At Purple Filter we used the tried and tested RTD method of ranking keywords based on their relevance, traffic and difficulty. Our team knows where and how to integrate these keywords into your app store descriptions and content to dramatically increase the number of clicks on your app. But just knowing what keywords to use is not enough. Like with anything else on the internet keywords phase in and out of relevance over time. That’s why we offer regular keyword research and updating services to our long term clients to ensure their app is always ranking high on the Play Store.

Competitor Analysis

In order to stand out from the competition, you must know the competition. 15 years of experience in digital marketing has taught us the importance of competitor analysis. We provide detailed marketing research reports on what the best in the industry is doing and help you forge an unique app store strategy based on these insights.

Find a name that sticks

The first impression your app has on a potential user depends on its name and its icon. As a general rule app names that make use of keywords rank higher. However, if you want to stand out, your delivery app can not just be named “delivery service app”. In order to be the app everyone is talking about, you need a name that people remember. We help you come up with a name that truly reflects your brand’s ethos and attracts your target audience. Contact us for keyword optimized app names that will make people click on your app.

Find an icon

In order for your app to be a success, your icon can be nothing short of, well iconic. Forget the generic 2D app icons and let Purple Filter design a unique, easily distinguishable app icon that stands out.

Keyword optimized description

While Apple allows you to upload a metadata where you can add all your keywords, the Play Store has no such option. You need to add your keywords into your app description. However, your app description is what tells your audience about the app. You can not afford to bombard your audience with technical language just to get your key words in. A Purple Filter we know how to grab their attention within the first 252 characters and make them want to know more about your app while optimizing it for high ranking.

Promo Videos

Play Store allows you to upload a short youtube video explaining what your app does and how to use it. As end to end service providers, we not only optimize you app description but also produce high quality introductory videos to help your app users understand the interface better. Our highly skilled in house videography team will help you conceptualize, script, shoot and produce your promotional video for Play Store.

Manage responses

Your app rating depends on the number of downloads, and user interactions. This includes user ratings and reviews. At Purple Filter we help our clients manage app responses, reply immediately and help with reputation management.

We create Visual Solutions

Make your app store offerings more attractive with video introductions, display pictures, and illustrations. We are a branding and marketing agency that does it all.

Expenses

Having perfectly optimized e-commerce offerings has a direct impact on sales and high ROI. We take all your unique e-commerce needs into account before deciding on a rate. Book a consultancy today.

We help you achieve your overall marketing goals

Content marketing should be a part of your overall integrated digital marketing campaign. At Purple Filter, we ensure that the digital content you put out is well integrated with your brand image and helps you achieve your overall marketing objectives.