Brand Strategy

If you are a small business or a startup, the one thing you should be thinking about when it comes to marketing is brand equity. What is brand equity? It is how people perceive your brand in the market. If people think highly of your brand, you have what is known as positive brand equity. 

In order for your brand to gain positive equity, your brand needs a unique identity, consistent performance and representation, good response management, and finally a digital presence that builds a relationship with your audience. To put it simply you need a well thought out strong brand strategy that aids in your development, and that’s exactly what we are here for.  


Our Benefits

Purple Filter specializes in giving your brand the voice, the personality and the appeal it needs. In other words, we are here to brand your brand. We start from the very beginning, understanding the vision behind your company and creating a brand personality for you. We take your unique position and our advanced competitor analysis into account to come up with a detailed branding strategy that will help you throughout your journey.

Brand Strategy

Competitor Analysis

If we had to sum up digital marketing in one sentence we’d say, keep your friends close, your enemies closer. In order to be ahead of the game, you need to know your competition. At Purple Filter, we conduct in-depth competitor analysis to help you stand out from the crowd.

Strength Analysis

At Purple Filter, we know how to play your strengths to your advantage and create a unique yet authentic brand image for your company. Contact us for an in-depth SWAT analysis and health check today.

Goal Setting

We understand that every company is on a different phase of its brand journey. At Purple Filter, we help you conceptualize and develop achievable marketing goals specific to your stage of the brand development journey.

Brand Strategy Development

In order for your brand to be successful in the long term, you need a detailed and well-thought-out brand strategy. With our experience and our foresight, Purple Filter can help you develop a strategy that will help your brand remain relevant in the long term.


As digital marketing practitioners, we always advise our clients to opt for a mix of organic and paid marketing techniques to boost their digital presence. At Purple Filter, we take care of your campaign budgeting and optimize ROI by choosing the right paid marketing strategies.

Social Media Branding

According to Hootsuite's 2021 report, 53% percent of teens turn to social media instead of search engines to look up a brand when they first hear about it. Social media has become the first point of contact between potential customers and brands. That is why we believe in an integrated digital marketing strategy that focuses as much on social media branding as it does on digital marketing. Not only do our highly trained social media managers ensure that your social media brand is strong, but also work actively to build a community of engaged followers around your brand.


Having a strong branding policy is priceless. We take all your branding needs into account in our pricing policy. Book a consultancy today to know about our rates.

Helping you every step of the way

We are here to brand your brand. At Purple Filter, we provide A to Z branding and digital marketing solutions for our long-term clients. Whatever stage of your brand development journey you are in, we will be right along your side helping you manage your brand.