If you want your content to be read on the internet, you have to make use of SEO and SEM. But what are SEO and SEM, what’s the difference between them, and which one is right for you? Let’s Filter out the jargon and break it down for you. 

SEO stands for Search Engine Optimisation, aka how to increase your ranking on google search. It is an organic strategy that makes use of intensive research and quality content to increase reach.

SEM on the other hand stands for Search Engine Marketing. This method involves the use of paid digital marketing strategies to gain visibility in SERPs. SEM makes use of ads and relies heavily on their strategic placement to increase reach. 

At Purple Filter, we recommend a mix of both SEO and SEM to increase your views.

Our Benefits

We conduct in-depth keyword research for each project we take on. Our 12+ years of digital marketing have helped us find the best tried and tested SEO and SEM practices that can drastically increase your page ranking on Google.


On-Page SEO

On-page SEO refers to the use of keywords to help your brand get to page one visibility on google search. However, stuffing your content with keywords simply doesn't work anymore. You need to know how to use your keywords smartly and efficiently. Trust an expert to do it for you at Purple Filter.

Off-Page SEO

Did you know SEO doesn't end with optimizing your website? Off-Page SEO refers to everything that can be done off your website to increase its ranking. This includes third-party endorsements, backlinks, influencer campaigns, and content marketing.

Technical SEO

Technical SEO ensures that your website matches the technical requirements placed by search engines. For your website to rank high, it needs to be optimized for mobile users, load fast and contain original content.

Content that keeps readers coming back for more

We create SEO-friendly content your consumers love. Be it web content, blogs or social media posts, our value-added content keeps your views coming back for more.


Good SEO and SEM strategy is the backbone of good digital marketing. We take all your unique marketing needs into account before deciding on a rate for our SEO and SEM service. Book a consultancy to know more.

Here to ‘Brand’ your ‘Brand’

At Purple Filter, we provide holistic branding and digital marketing solutions for our long-term clients. Whether you are looking for a brand name, a way to reach your target audience, or trying to keep them engaged, we have your back.